Monday 7 February 2011

> Digital Account Analyst, London 22-30k

This digital consultancy has established itself with the online versions major U.K newspaper and magazine websites. The biggest online content brands with media space for brands to advertise on.

Through auditing, benchmarking, data analysis and reporting they provide the strategic recommendations to increase traffic to websites and increase website revenue through improved advertising opportunities for major brands.

There are 5 people in the agency with top media agency backgrounds. The company now has 3 years successful trading and is in a unique position in the industry to really grow.

The first area of the role is analytical, using market report data from using systems such as Comscore and their unique in-house system. This auditing and benchmarking also involves managing actual panel interviews of website customer experiences and compiling the responses.

The next aspect of the role is delivering reports on findings that provide the strategic insights to clients by showing what is working and what is not with their websites. From there the role will become more strategic, putting forward proposals to clients. E.g. introducing video based podcast advertising to appropriate areas of a site to increase advertising revenue.

Compiling, analysing and reporting of website data is the initial key to the position and then the goal of this role is to become a client facing digital strategy consultant for major online brands, as soon as possible.

Ideally they are looking for some knowledge of the media owner market, an interest in data and a good client facing personality. As a small, growing consultancy, an entrepreneurial attitude is also key.

They have great offices near Bond Street.

To find out more please email your CV to me: graham@searchpartydigital.com

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