Thursday 5 September 2013

Social Media Senior Account Director / Digital Strategist, London 50-65k

A Social Media Senior Account Director / Digital Strategist role in the consumer brand social media team of a top London based global communications agency.
This role is about creative ideas and strategy and what social media and digital can bring.
This team has been the first to get global parent companies to communicate on personal level's direct with their consumers in very creative ways, in a world that is looking to gain trust in giant brand names.
The Social Media Senior Account Director / Strategist role is in a entrepreneurial team, but backed by a global agency, so you know anything can happen on a global scale to a very locally co-ordinated scale.
They are looking for exposure to big consumer brands and good digital content knowledge as a grounding to providing excellent social media and digital content campaign based work. A PR background providing strong knowledge of creative content campaigns would be ideal. You will need creativity in coming up with compelling story based ideas.
You may have managed more junior account managers who have experience of Twitter, Facebook and Youtube for communications campaigns, social media monitoring, community management and Blogging. You will also ideally have good experience in drawing insights from data.
You can brief in a video production team, hands on digital team or a digital project director in house.
You would work with the very best in the social media industry, the team has many years experience. Their work is famous and often headline news. Their work is often very fun and although solves communication problems, there is also a theme of campaigns working for the greater good of the world and the people in it.
You will also have an understanding of the wider integrated communications picture of campaigns; marcomms to PR. Also, a wider understanding of what digital can bring to a creative idea, web design/build, UX, SEO, web and mobile apps, augmented reality etc. Although you will have a separate digital team to work with on the wider digital channels.
An understanding of how mums are interacting online would be a big advantage with this role.
Please email your CV to me with a view to being fully briefed on this Social Media Senior Account Director / Digital Strategist role. graham@searchpartydigital.com

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