Digital Marketing Manager. Kent 35-40k

Digital Marketing Manager

Although a financial services company, this Digital Marketing Manager role is in an entrepreneurial , none corporate 100 person  company. They work with entrepreneurial start-up companies; tech, digital and creative firms.

The environment is friendly and personable – close knit, team lunches, social events etc. It is a very successful company, people are looked after well.

This new Digital Marketing Manager role is within an integrated team and is free to work with autonomy – setting budgets with the Marketing Director.

Essentially the Digital Marketing Manager will:

• Devise and manage tactical marketing campaigns focused on customer acquisition, retention and development.
• Devising strategies to drive online traffic to the website; tracking conversion rates and making improvements; improving the usability, design and content and where applicable managing the redesign.
• Manage the content production of assets such as email campaigns, blogs, infographics and videos.
• Utilising a range of techniques including paid search, SEO and PPC.
• Develop and manage the social media strategy.
• Manage the content production of assets such as email campaigns, blogs, infographics and videos.
• Some off line work will also come up, as campaigns are integrated, but the purpose of this role is to increase digital marketing know-how within the team.

You may cover some or all of these aspects of digital. You may be hands on or prefer to manage 3rd party agencies. The Marketing Director will look at people individually to look at the best skills set mix for the marketing team.

The Digital Marketing Manager works to budgets with key stakeholders and manages 3rd party and internal relationships in order to effectively deliver plans and manage expectations. This will include Affiliate Networks, Creative, Digital & PR Agencies & other marketing suppliers.

They are open to looking at 3-4 days a week. Ideally though, this is a full time role.

To be briefed further on the Digital Marketing Manager role based in Kent with the full company history and job spec, please email your CV to me Graham – graham@searchpartydigital.com